Libraries at University of Nebraska-Lincoln
Date of this Version
Summer 4-10-2017
Document Type
Article
Citation
Ademuyiwa,Y(2012). Using ICT tools in Journalism today.
Aina, L.O (2002).Research in information Sciences: An African Perspective.Ibadan: Stirling-Horden Publidhers,pp.18.
Aina,L.O. and Ajiferuke, I.S.Y.(2002) Research methodologies in information Sciences. In: Aina L.O (ed). Research in information Sciences: An Africa perspective.Ibadan:Stirling-Horden,pp 32-54.
Ahiabenu, K(2007) lecture six notes the Role of information and knowledgement management in the newsroom. International Institute of ICT Journalism PPB 1007-Global Online Course in ICT Journalism 2007
Ahiabenu,K(2007) Web 2.0 and Web 3.0 International institute of ICT journalism PPB-1007 Global Online Course in ICT Journalism 2007
Aramide, M.(2004).information literacy: Essential Skills for information Age. 2nd.edition. libraries unlimited.
Barnes Stuart, and Scornavacca Eusebio, (2006) Editor – Unwired Business: Cases in Mobile Business, IRM press.
Barnes S.J, 2006. Wireless digital advertising: nature and implications. Int J Advert 2002; 21: 399– 420
Bett Cleofhas & Kimani Gibson (2009). Effects of IT in Marketing of Communication services
Case: Safaricom Kenya Ltd
Berger,G.(2005).‘Harnessing Newsroom Knowledge’ in Rhodes Journalism Review 25, November 2005 Journal.
Carlsson, U. (2005). From NWICO to Global governance of the information society. In .O Hemer and T. Tufte (ed) Media and global change rethinking communication for development (pp.216 – 246). Buenos Aires Nordicom.
Carnoy. M,( 2005). "ICT in Education: Possibilities and Challenges." Universitat Oberta de Catalunya, 2005.
Combe, C. (2006). Introduction to E-business.Amsterdam: Boston: Butterworth-Heinemann
Chapman, J. Holtman, C.1994.IT in marketing.England.Alfred Waller Ltd.
Hollander, Denna, Cherrington (1996).Accounting, IT & Business solution.USA: Times Mirror Higher education group.
Henry-Labordere, Arnaud & Jonack, Vincent, (2004) – SMS and MMS Interworking in Mobile Networks, Artech House Incorporated.
Keyton, J.(2001).Communication Research: Asking Questions , finding Answers. New York: Mayfield Publishing Company,pp.168-190.
Kepha. S & Mohamedi. B (2009). Commercial Radio Services Sub sector Development Strategy. pp 11
Kotler, P.2000.Marketing management.New Jersey: Prentice Hall
Kotler, p. Keller, L.2005.Marketing Management. New Jersey: Prentice Hall
Laurea.L,(2007). Effects of IT in Marketing of Communication services Case: Safaricom Kenya Ltd
Lawal, O.R.(2009).Information Needs, Uses and Seeking Behaviour of policymakers in the Southwest Zones of Nigeria. Master of information Science ,(unpublished Thesis), Africa Regional Centre for information Science, University of Ibadan, Nigeria.
Manohar. U,(2011).Different types of Advertising .
Mungira.F,(2007).Impact of ICT on Journalism. ICT Journalism: Revolutionizing Journalism. Passion for the new media.
Oduwole, A. A., Oyewunmi, O, and Oyesiku, F.A. (2002) Electronic Services Provision in
Nigerian University Libraries. Nigerian Library and Information Science Review.
Vol.20 Nos 1&2. 1-9
Onyago,R.O.A(2002).Research Methodologies in information Sciences. In: Aina, H.O(ed.) Research in information Sciences: An Africa perspective. Ibadan: Stirling-Horden,pp32-54.
Osunrinde, M.O. (2011). Information Identification, Evaluation and use for Decision-making by Managers: A case study of Ibadan, Abeokuta and Lagos Metropolitan Areas, Nigeria.
Ralph, Daniel and Graham, Paul (2004) – MMS: Technologies, Usage, and Business Models, John Wiley & Sons Incorporated.
Rambau,H(2007). The Role of ICTs in Journalism http://humbulanirambau.blogspot.com/200707/role-of-icts-in-journalism.html 2007
Searvaes, J. and Malikhao, P. (2005). Participatory communications, the new Paradigms In .O Hemer and T. Tufte (ed) Media and global change rethinking communication for development (pp. 91 –103). Buenos Aires Nordicom.
TeckTerms(2010).what is ICT?Teckterms.com, updated in 2010.
Waweru Mugo, (2006). ICT Journalism, Impacts of ICT on Journalism and Practical Examples From News Organizations
Wheelen, T. & David, H.2004.Strategic management and business policy.New Jersey.Prentice
Hall
Wilson G. (2005) Local knowledge changing technologies. In T. Skelton and T. Allen (ed): Culture and Global change (pp. 58-69) New York: Routledge.
Wilson.K, 2000. Mediaknowall GCSE > What Is Advertising?
Abstract
ABSTRACT
Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hierarchy.
The survey method was adopted in order to sample the opinion of the subjects for the study.
It consisted of a structured questionnaire which was used as an instrument to collect both qualitative and quantitative data of Splash FM 105.5 Ibadan, the sole object of the study. A purposive sampling technique was adopted to get respondents that are directly involved in advertising, from the organization of study. However, they were randomly selected to ensure that every respondent from the different levels of the specified department has equal chance of being selected for the study. Data were presented in tables (frequency and computation of simple percentages) and were analyzed by descriptive and inferential statistics, finding revealed a 100% application and utilization of ICT facilities investigated. Findings have proven that broadcast advertising are likely to expedite business with the use of appropriate ICT facilities.
Poor power supply, limitation in terms of internet advert, preference of radio jingle to internet advert by the populace as well as high cost of ICT technology and internet advert have constituted to the major challenges affecting the use of internet advertisement in Nigeria.