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Objective: The objective of this research is studying users’ motivation in using information service of regional information center for science and technology based on expectancy theory.
Methodology: The methodology is Analytical survey with correlation approach, and statistical population of this research includes users of regional information center for science and technology. Data was collected by the researcher-made questionnaire and was analyzed by SPSS software.
Findings: Findings of research showed that accessibility to useful information (mean=4), facilities to use information service (mean 3.95), usefulness of information service (mean 3.93), familiarity with center and satisfaction from its information service (mean=3.89), convenience of condition and manner of using information service (mean=3.88), varieties of information service (mean=3.7), and uniqueness of information service (mean 3.43) were the most important and effective factors on users’ motivation in using information service. In addition, results of hypotheses test showed the significant relationship between users’ motivation in using information service and their awareness in results value of information service (r=0.762). Moreover, there is significant relationship between users’ motivation in using information service and their perceptions about accessibility to information services (r=0.680).
Conclusion: Attention to motivator factors of behavior in using information service can leads to purposefulness of satisfaction service.