Libraries at University of Nebraska-Lincoln

 

Date of this Version

Summer 7-24-2019

Citation

Bijakšić, Sanja, Brano Markić, Arnela Bevanda. (2015). Attitudes and Opinions of Young Population on the Concept of Internet as A Form of Integrated Marketing Communication University of Mostar. European Journal of Business and Economics ISSN 1804-5839 Volume 10 Issue 2, Page 32-36.

Chaffey, Dafe et al. (2000). Internet Marketing. England: Pearson Education Limited

Cristian, Morozan. (2012). Digital Marketing Influence on the Formation of Brand Communities. University from Pitesti, Faculty of Administrative and Communication Sciences Braila. Management Strategies Journal ISSN 1844-668X, Volume V, Issue: 1 (15), Page 37-43.

Kasali, Rhenald. (2017). Disruption. Jakarta: PT. Gramedia.

Ju-Young M. Kang, Jieun Kim. (2017). Online Customer Relationship Tactics Through Social Media and Perceived Customer Retention Orientation of The Green Retailer. Journal of Fashion Marketing and Management: An International Journal Vol 21 Issue : 3. Page : 298-316

Louise, Van Scheers. (2016) . Determine Small and Medium Enterprise (SME) Internet Marketing Usage in The Tshwane Area, South Africa. University of South Africa. ACTA UNIVERSITATIS DANUBIUS Vol 12 No 1, Page 39-63.

Nasrulah, Rulli. (2017). Media Sosial Perpektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Orzan, Gheorghe Orzan, Otilia Elena Platon. (2012) . Consumer Opinions Toward Online Marketing Communication and Advertising Communication and Advertising On Social Network. academy Economic Studies Bucharest Challenges of the Knowledge Society. Economics. Page 1438-1445.

Reeves, Richard dan Knell, John. (2011). The 80 Minute MBA Menjadi Master Bisnis Tanpa Sekolah. Jakarta: Literati.

Sandikci, Ozlem, Gillian Rice, Edward Elgaar. (2011). Handbook of Islamic Marketing. UK: Publishing Cheltenham Limited.

Sugiarsono, Joko, et al. (2017). Innovative Companies Perjalanan Perusahaan-Perusahaan Indonesia Mencapai Sukses Berbekal Inovasi. Jakarta: PT. Swasembada Media Bisnis.

Sugiyama, Kotaro, Tim Andree. (2011). The Dentsu Way: Secrets of Crosswitch Marketing from the World’s Most Innovative Advertising Agency. New York: MacGraw Hill.

Sugiyono. (2013). Memahami Penelitian Kualitatif. Bandung: Alfabeta

Suryani, Tatik. (2013). Perilaku Konsumen Di Era Internet. Yogyakarta: Graha Ilmu

Thurlow, Crispin, Lengel, Laura, Tomic, Alice. (2004). Computer Mediated Communication Social Interaction and The Internet. London: Sage Publications Ltd.

Uraltaş, Nazlim Tüzel. (2014). New Digital Marketing Actors: Private Shopping Clubs and Their Advertising Practices. Marmara University. Journal of Media Critiques (JMC) P-ISSN: 2056-9785 E-ISSN: 2056 9793, Page 13-26

Yin, K, Robert. (2013). Studi Kasus Desain dan Metode Edisi Revisi. Jakarta: PT. Raja Grafindo Persada.

Yuswohady, Madyani, Dewi, Herdiyansyah, Alim, Ikhwan. (2015) . Middle Class Muslim. Jakarta: Gramedia Pustaka Utama.

Yuswohady, Herdiansyah, Irvan, Fatahillah, Farid dan Ali, Hasanuddin. (2017) . Gen M #Generation Muslim “Islam Itu Keren”. Bandung: Mizan Media Utama.

Official Website of HIJUP.COM

Company Profile of HIJUP.COM

Instagram Account of HIJUP.COM

YouTube Channel of HIJUP.COM

Line Messenger Account of HIJUP.COM

Facebook Page of HIJUP.COM

MIX Marketing & Communication Magazine, edition: May 2017-June 2017

Keunikan HIJUP http://entrepreneurhub.id/2017/07/21/diajeng-lestari-keunikan-hijup/ (accessed on December 24, 2018).

Muslim, Abdul. 2019, Pengguna Internet Tembus 175 Juta. https://id.beritasatu.com/telecommunication/2019-pengguna-internet-tembus-175-juta/184148 (accessed, on April 24, 2019)

Ulang Tahun ke-7 HIJUP https://indopos.co.id/read/2018/08/09/146672/ultah-ke-7-hijup-perluas-penetrasi-pasar (accessed on December 24, 2018).

Abstract

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community marketing and special events with inspirational themes. Besides customers, relationships are also conducted with tenants and clients. Search and share through social media is a tool for customers to disseminate company campaigns. Innovation is an important part of power marketing. Friendvertising, the concept that showed communication between forms of online social communities is very relevant. More for less economy is a new rules of the game: using assets as efficient and effective as possible to produce optimal added value for customers. This research is the first study about creative innovation relationship marketing Islamic fashion e-commerce that has unique and different market target characteristics from other e-commerce.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.