Libraries at University of Nebraska-Lincoln
ATTITUDE AND PERCEPTION OF LIBRARIANS TOWARDS MARKETING OF LIBRARY SERVICES IN COLLEGES OF EDUCATION LIBRARIES IN SOUTH-SOUTH, NIGERIA
Date of this Version
The purpose of the study is to examine the attitude and perception of librarians towards marketing of library services in Colleges of Education Libraries in South-South, Nigeria. The descriptive survey research design was employed in the study. The population of the study was 106 Librarians in the libraries of the 12 colleges of education in South-South, Nigeria. The entire population was use for the study as the population is not large. Questionnaire was used for data collection. Date was analyzed using frequencies, percentage and statistical mean. Hypothesis were tested using Pearson product-moment correlation coefficient (PPMCC) and multiple regression at 0.05 level of significance. The study found out that the librarians have negative attitude and positive perception towards marketing of library services, the major services marketed in colleges of education libraries include user education consultancy services and lending services, the extent of marketing of library services in college of education libraries in South-South Nigeria is low. The study further revealed that there was significant relationship between altitude of librarians and marketing of libraries, and there was significant relationship between perception of librarians and marketing of library services in College of Education in South-South Nigeria the study therefore recommended that Librarians in Colleges of Education should improve their attitude with a view to optimizing the marketing of Library services and Librarians should be trained by service marketing professionals on the basic of marketing strategies and the effective ways of using marketing tools in order to maintain a good relationship with users and increase patronage.