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This paper examines the issue and challenges of enticing promising students in library and information science (LIS) education in Pakistan. It also identifies the practical strategies in this regard by exploring the perceptions of faculty members. A questionnaire sent to heads of departments and semi-structured interviews with faculty were employed to collect data. The findings of the study identify social, physical, procedural, and behavioral hindrances to attracting brilliant students. The study revealed a need for fundamental changes by expanding intellectual jurisdiction, restructuring academic offerings, redesigning curriculum contents and revamping social image of the profession and professionals. The findings of the study may lead to better understanding of the phenomenon in Pakistan and other countries with a similar context.