Purpose: Information and communication technology has influenced every aspects education including libraries. Now some modern tools and techniques have been applied in libraries for enhancing library services. Social media is most used modern tools in the age of technology, which can be also used to promote library services effectively to its user’s community. That is why the present study was conducted to explore the attitude of library users of Colleges towards the Social Media usage for Promoting Library Services.
Study Design/Methodology/Approach: The area of the study was delimited to the library users of Provincialised degree colleges of Guwahati city only. For the study, primary and secondary sources were used. For collecting primary data questionnaire was prepared for the library users. Review of literatures was conducted for getting information on modern ICT tools and techniques.
Findings: From the study, it has been found that the most of users show their positive attitude towards use of social media for promoting library services as social media is the most popular platform in present age. So, by using social media in library, traditional approach of library can changed and they can reach to the users and their varied needs. It has been observed that most of the users are using and spending their time in social media and over the Internet and social media for gathering knowledge and information, for fulfilling their academic needs as well as for their refreshment.
Originality/Value: Findings of this study will help the library users in understanding the importance of using social media to access library services as well as LIS professionals in rendering its services. Keeping in mind the above discussion further studies can also be conducted on application and implementation of different social media tools in libraries.