The effects of social marketing techniques on attitudes and knowledge of health scholars of Liaquat University of Medical and Health Sciences Hospital Hyderabad Sindh, Pakistan

Authors

Liaquat Ali Rahoo, Mehran University of Engineering and Technology, Jamshoro Sindh, PakistanFollow
Zameer Hussain Baladi, Librarian, King Saud Bin Abdulaziz University for Health Sciences, College of Applied Medical Sciences, Riyadh. Kingdom of Saudi ArabiaFollow

Date of this Version

2021

Abstract

The Purpose of the study is to examine the effect of Social Marketing Techniques on the Knowledge and Attitude of health scholars at the Liaquat University of Medical and Health Sciences Hospital Hyderabad Sindh, Pakistan. Quantitative study methods to use for analysis. The study population includes all students and faculty members of the Liaquat University Hospital, and the simple random sampling technique was used. Primary data collected through an adapted questionnaire. SPSS 20 software were used to analyze the tests like; validity and reliability, Cronbach's alpha, descriptive and inferential statistics paired t-test and test. Result of validity and reliability was 0.82 and 0.92. Social marketing intervention has significantly increased on the average knowledge and attitude of the target population. The change of awareness in the dimension of accessibility (3.3), cost of participation, and communication also increased significantly. The lack of awareness about the role of medical library services leads to reduced. Social marketing is an appropriate way of information to users regarding services and resources creates a positive attitude among the health communities. According to the libraries' social role, social marketing is an appropriate way to inform library users and helps to create a positive attitude among the country's health community.