Gratification of Social Media Networks by Library and Information Science Students of Panjab University Chandigarh: A Study

Authors

Deepak Kumar, Librarian, Gandhi Memorial National College, Ambala Cantt., Haryana, IndiaFollow
Ashu Shokeen, Professor and Chairperson, Department of Library & Information Science, Kurukshetra University KurukshetraFollow

Document Type

Article

Abstract

The purpose of this study is to enquire the gratifications of Social Media Networks (SMN) among the Library & Information Science (LIS) students of Panjab University, Chandigarh. The study is based on survey method and convenience sampling has been used for data collection along with a close-ended questionnaire. A total of 43 valid responses have been recorded in which 74.4% students are female and remaining 25.6% are male. The highest gratification has been shown towards privacy concerns where students agreed over controlling the privacy setting on SMNs (M=4.33) and provide limited personal information to avoid misuse (M=4.30). The lowest gratification is mainly towards self-discourse where students refuse to write long posts about themselves on social media (M=2.77) and hesitate to disclose intimate and personal things through social media networks (M=2.60).