Libraries at University of Nebraska-Lincoln
Strategies Used by Librarians in Marketing Information Resources and Library Services in Federal University of Technology, Owerri and Imo State University, Owerri
Date of this Version
The study focused on strategies used by librarians in marketing information resources and library services in Federal University of Technology, Owerri and Imo State University, Owerri. The study adopted survey research design. The population of the study is 62 librarians from the university libraries studied which was also used as sample for the study. The instrument used for data collection was an online questionnaire rated using the four-point scale. Out of 62 copies of instrument distributed, 51 copies were returned showing 82.3% return rate. Data collected were analyzed using mean (x) scores. The findings of the study revealed among others that; journals, books, newspapers, conference proceedings, e-books, e-journals, e-newspapers, electronic databases, CD-ROM databases, e-theses and dissertations and internet resources are the information resources available for marketing in the university libraries studied; reference services, circulation services, abstracting and indexing services, Current Awareness Services, Selective Dissemination of Information, referral services, inter-library cooperation, internet services, document delivery services and consultancy services are the library services available for marketing in the university libraries studied and strategies used for marketing library services and information resources are exhibitions and display of new arrivals, user orientation programmes, flyers and posters, social media, face to face interaction with the user community, institutional websites, library notice board, Current Awareness Services, conferences, seminars and workshops and Selective Dissemination of Information. The researchers recommended among others that for effective marketing of information resources, university library management should ensure that there are relevant, quality and current information resources in the library.