Libraries at University of Nebraska-Lincoln
Date of this Version
4-27-2023
Document Type
Article
Abstract
The study examined the marketing of information services in Medical Libraries of Public Universities in the North-West zone of Nigeria. The objectives of the study are to identify the major services provided by the medical libraries and how to improve them. An explanatory sequential mixed method was used. The study involved medical libraries of four public Universities in the zone. A sample of 365 numbers of students and 4 numbers of heads f medical libraries were chosen for the study. Surveys, questionnaires, interviews and observation schedules were used as instruments for data collection. The findings reveal that current information services, exhibitions and displays of new resources were the most common service. Similarly, current information services along with exhibitions and displays of new resources are the services that most students appeared to be aware of and use. The study shows that current information services, exhibitions and displays of new resources and others are the most accessible services. Also, users were more satisfied with current information services. The challenges surrounding the marketing of information services include lack of awareness on some of the important services, the absence of a marketing policy and inadequate funding. It is therefore recommended that libraries should do all they could to ensure that those services are adequately marketed. There is a need for a marketing policy to guide the marketing of information services of medical libraries. Medical libraries should solicit adequate funding from their parent bodies and other donor agencies to meet their users' needs.