Application of Social Media in Marketing Library Resources and Services at Kyambogo University Library, Uganda

Authors

ERIC KEZIRON OLOO, Kawempe National Referral HospitalFollow
David Luyombya, Makerere UniversityFollow

Date of this Version

5-21-2023

Document Type

Article

Comments

Re Submission for peer review and then publication

Abstract

This study examined the application of social media (SM) in marketing library resources and services at Kyambogo University Library (KYUL). The study adopted a mixed method utilizing both quantitative and qualitative research approaches. The study revealed that: KYUL uses WhatsApp, Facebook, Twitter, and YouTube to market its resources and services. Other channels were Websites, emails, displays of new information resources, flyers, newsletters, user orientations, posters, and exhibitions. SM is considered a vital library marketing platform. However, the respondents raised various impediments to successful SM at KYUL. Based on the findings the study made conclusions and recommendations.