Libraries at University of Nebraska-Lincoln
Document Type
Article
Abstract
This study explored how librarians in Delta and Edo University libraries used social media to promote their services and resources. The study's population consisted of 127 librarians from federal, state, and private university libraries in the Delta and Edo states. The entire enumeration sample approach was used in the investigation. The data were examined with simple percentages, descriptive statistics, and inferential statistics (the mean was set at 2.50). The study discovered that university librarians in Delta and Edo States use various marketing approaches to promote their services and resources, including social media, library webpages, one-on-one interactions with users, phone calls, exhibitions and displays, bulletin boards, orientation programmes, and notice boards. Also, the study found that librarians in university libraries located in Delta and Edo States utilise various social media platforms, including Facebook, WhatsApp, Instagram, Twitter, Google+, and TikTok, to promote their services and resources. Furthermore, while librarians use social media platforms such as Facebook, WhatsApp, Instagram, Twitter, Google+, and TikTok to sell their services and resources, the utilisation of social media for marketing was found to be poor. Recommendations based on the study's findings include: librarians should be encouraged by library management to engage more in the marketing of the library's services and resources by making available all resources required to successfully market the library's resources and services via the use of social media tools, among others.