Effectiveness of Digital Communication in tackling Environmental Degradation in Owerri, Imo State, Nigeria

Authors

BJC Anyanwu, Imo State University, OwerriFollow
Cynthia N. Jumbo, Imo State University, OwerriFollow
Oba Sunday Aikuirawo Anyi, Department of Mass Communication, Ekiti State UniversityFollow
Emeka Williams Etumnu, Imo State University, OwerriFollow
Alexander Chima Onyebuchi, Imo State University, OwerriFollow
Ezekiel S. Asemah, Department of Mass Communication, Glorious Vision University, OgwaFollow

Date of this Version

8-30-2024

Document Type

Article

Comments

Original Research Article

Abstract

Environmental deterioration as a whole is dangerous because it is currently causing widespread health concerns. The technological determinism theory served as the basis for this study. A descriptive survey was used in the investigation. The Australian sample size calculator was used to select 385 participants from the 983,000 total population. The multistage sampling was applied. Data was collected via a questionnaire, and analysis was done using percentages. Results revealed that 53.6% of the respondents confirmed that digital communication is used to circulate information on the dangers of environmental degradation in Owerri, Imo State, but to a low extent. The results also revealed that 59.2% of the respondents confirmed that digital communication is less effective in creating awareness towards tackling the menace of environmental degradation in Owerri. The researchers therefore recommend that efforts be made by all environmental stakeholders to encourage the massive use of digital communication so as to provide the needed information that will help protect the environment. Digital communication information on environment should be used more often especially by environmental stakeholders and it should be engaging in nature so that it will have more effect in helping to protect the environment in Owerri, Imo State.