Libraries at University of Nebraska-Lincoln

 

Date of this Version

4-1-2010

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Presented at an online webinar "Making the Most of your Usage Reports" organized by Berkeley Electronic Press, April 1, 2010.

Abstract

How we use Google Analytics data and DigitalCommons usage reports to tell us about our global outreach, user audience, traffic patterns, and growth over time. Examples drawn from actual statistics for University of Nebraska-Lincoln Digital Commons.

To boil it down ...
1.Google Analytics & DC Usage Reports measure different things
2.Local audience is the most intensive
3.Global audience is also significant
4.Largest source = Google (therefore) Optimize for web search
5.Usage growth is exponential
6.Size and variety drive usage
7.Maintain consistent records

Google Analytics.pptx (8122 kB)
PowerPoint slides (pptx)

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