Fundrai$ing for Honor$: A Handbook

Authors

Larry R. Andrews, Kent State University

Date of this Version

2009

Document Type

Book

Citation

FUNDRAI$ING FOR HONOR$ A HANDBOOK by Larry R. Andrews (Lincoln, NE: National Collegiate Honors Council, 2009).

Comments

Published in 2009 by National Collegiate Honors Council 110 Neihardt Residence Center University of Nebraska-Lincoln 540 N. 16th Street Lincoln, NE 68588-0627 (402) 472-9150 FAX: (402) 472-9152 Email: nchc@unlserve.unl.edu http://www.NCHChonors.org

© Copyright 2009 by National Collegiate Honors Council

Abstract

TABLE OF CONTENTS

Introduction . 5

Chapter 1:

Baby Steps: Getting Started . 9

Barriers to Honors Fundraising Success . 10

Institutional Context . 11

Filthy Lucre: How Can Honors Use It? . 13

Building an Alumni Donor Base . 14

Communications . 17

Events. 21

Organization . 23

Solicitation . 24

Stewardship 101: Effective Written Communications . 27

Procedures . 28

Content . 29

Securing the Support of Top Administrators. 35

Getting to Know the Development Office . 37

Developing Modest Projects. 41

Exploring Grant Funding. 45

Chapter 2:

Finding the Pace: Increasing the Momentum . 53

Stewardship 301: Donor Activities . 53

Events. 53

Recognition . 55

Creating a Fundraising Plan . 56

Acquiring Some Formal Training . 65

Developing More Ambitious Projects. 67

Writing Effective Case Statements . 71

Making Fundraising Processes Systematic . 77

Making Cold Calls and Listening to Donors . 82

Preparation . 83

The Meeting. 86

Writing Grants . 89

Making Public Relations Systematic. 98

Securing and Building Unrestricted Funds . 100

Chapter 3:

Bold Strides: Becoming a Pro! . 103

Making Honors Prominent in a Capital Campaign . 103

Establishing and Working with an Advisory Board . 106

Creating Naming Opportunities . 108

Developing Transformative Projects . 110

Scholarships . 110

Facilities . 114

Artist/Lecture Series . 115

Professorships. 117

Endowing the Program or College! . 122

Conclusion . 125

Appendix A:

Glossary . 127

Appendix B:

NCHC E-mail Survey, Fall 2007 . 131

Appendix C:

Sample Documents. 135

1. Thank-You Letters . 135

2. Thesis Sponsorship Solicitation and Reply Form . 137

3. Mail Reply Forms, with Options to Donate . 140

4. Student Publicity Waivers. 142

5. Press Release for a Hometown Newspaper . 144

6. Case Statements . 145

7. Contact Notes. 150

Appendix D:

Annotated Bibliography . 153