Animal Science Department


Date of this Version

December 1999


Published for Proceedings, The Range Beef Cow Symposium XVI December 14, 15 and 16, 1999 - Greeley, Colorado.


The evolution of convenient beef products is not only an exciting phenomenon that is occurring within the beef industry but is an essential strategy and revolution that must take place if beef is to reverse its downward demand curve. It is not a matter of if, but when, not how, but how fast and certainly it is not a matter of telling the consumer how they will like their beef but rather listening as they tell us "How they would like their beef". It has begun and their will be no retreat.