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Going home to the family ranch is a multi-faceted decision to be made following careful analysis of the whole picture. It is important to identify all the players, choose the right timing, define individual roles, and measure what is most valuable. Combined with these factors is the need to establish partnerships with unlikely partners. The plague of urban sprawl threatening every ag enterprise in the nation makes it continually important that we in the beef industry establish a positive relationship with those not associated with ag. The information that follows is a combination of personal history and observation.