Animal Science Department


Date of this Version

December 2007


Published for the Proceedings, The Range Beef Cow Symposium XX December 11, 12 and 13, 2007 - Fort Collins, Colorado.


A. The discovery of BSE that day may very well have changed the way the US beef industry conducts business evermore.

B. Consumers, international as well as domestic, are requiring more standards and better verification behind marketing claims.

C. The Agriculture Marketing Service (AMS) of USDA initiated a process to ensure companies and their suppliers could verifiably deliver products to consumers that met their respective product claims.