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One doesn’t have to watch any type of media source for very long these days to come across a story that is very negative towards agriculture. Specifically, animal agriculture has become a favorite target for many reporters, animal rights groups, and even some consumers. It seems that many of them chose not to even include the thoughts of actual farmers and ranchers when talking about agriculture. Instead they turn to the internet or other non-ag sources for their information. So with so much negative attention being placed on food production, what do we do as producers to combat this situation? While there is no silver bullet that will magically fix this problem, there are many things that producers can be doing to promote agriculture as a whole.