Animal Science Department


Date of this Version

December 2005


Published for the Proceedings, The Range Beef Cow Symposium XIX December 6, 7 and 8, 2005, Rapid City, South Dakota.


The natural beef business is founded on the idea of providing food products that are an alternative to commonplace and are inherently high quality. A brand that is built on trust of the company and its suppliers to produce food products using specified raising practices that measure up to what the consumer desires and believes to be best for family and planet.
In 1989 the company wrote a mission statement that said:
By understanding our customers we will lead in the profitable marketing of natural and organic products using ecologically focused principles.