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Colorado Homestead Ranches (CHR) markets natural beef, pork and lamb direct to Western Slope consumers. CHR is a partnership of six ranches that own their own USDA packing plant, a wildgame processing facility, and two storefronts. CHR markets direct to consumers via retail and farmers markets, restaurants, and wholesale distributors. CHR produces and markets value added sausage, jerky, meat sticks, and ready to cook entrees. The current strategic position of CHR is marketing of a niche, differentiated line of beef products, targeted at consumers who want a consistent quality product, raised on Colorado ranches, with natural production practices.