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One of the daunting challenges facing the cattle industry in the near term is the ability to attract and retain skilled and effective human resources to the ranching business. We currently have at our disposal vast amounts of information about marketing, health, reproduction, nutrition, genetics, forage management, and financial decision-making to create and sustain a viable cow-calf, stocker, or feedlot business. In fact, any of the existing enterprise managers in the industry likely excel in a majority of the aforementioned topics. However, one of the major obstacles to success in agriculture is a failure to recognize that human beings are the foundation of the industry. The industry lacks a concerted effort to improve the management of relationships and the leadership of people.