Business, College of
Date of this Version
2019
Document Type
Article
Citation
Batur, D., J.K. Ryan, M.C. Vuran and Z. Zhao, “Dynamic Pricing of Wireless Internet Based on Usage and Stochastically Changing Capacity”. Manufacturing & Service Operations Management. DOI:10.1287/msom.2018.0727 (2019). Volume 21, Issue 4 (Fall 2019)
Abstract
(1) Problem Definition: Inspired by new developments in dynamic spectrum access, we study the dynamic pricing of wireless Internet access when demand and capacity (bandwidth) are stochastic. (2) Academic / Practical Relevance: The demand for wireless Internet access has increased enormously. However, the spectrum available to wireless service providers is limited. The industry has thus altered conventional license- based spectrum access policies through unlicensed spectrum operations. The additional spectrum obtained through these operations has stochastic capacity. Thus, the pricing of this service by the service provider has novel challenges. The problem considered in this paper is therefore of high practical relevance and new to the academic literature. (3) Methodology: We study this pricing problem using a Markov Decision Process model in which customers are posted dynamic prices based on their bandwidth requirement and the available capacity. (4) Results: We characterize the structure of the optimal pricing policy as a function of the system state and of the input parameters. Since it is impossible to solve this problem for practically large state spaces, we propose a heuristic dynamic pricing policy that performs very well, particularly when the ratio of capacity to demand rate is low. (5) Managerial Implications: We demonstrate the value of using a dynamic heuristic pricing policy compared to the myopic and optimal static policies. The previous literature has studied similar systems with fixed capacity and has characterized conditions under which myopic policies perform well. In contrast, our setting has dynamic (stochastic) capacity, and we find that identifying good state-dependent heuristic pricing policies is of greater importance. Our heuristic policy is computationally more tractable, and easier to implement, than the optimal dynamic and static pricing policies. It also provides a significant performance improvement relative to the myopic and optimal static policies when capacity is scarce, a condition that holds for the practical setting which motivated this research.
Included in
Business Administration, Management, and Operations Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Operations and Supply Chain Management Commons, Technology and Innovation Commons
Comments
Copyright © 2019, INFORMS. Used by permission.