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Description

The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.

ISBN

9781609621254

Publication Date

1-30-2018

Publisher

Zea Books

City

Lincoln, Nebraska

Keywords

e-commerce, digital economy, neo-consumer

Disciplines

Business | Business and Corporate Communications | E-Commerce | International Business | Management Information Systems | Operations and Supply Chain Management | Strategic Management Policy | Technology and Innovation

Comments

Copyright © 2018 Edin Güçlü Sözer, Mustafa Emre Civelek, and Murat Çemberci.

Strategic Excellence in  Post-Digital Ecosystems: A B2C Perspective

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