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The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.
e-commerce, digital economy, neo-consumer
Business | Business and Corporate Communications | E-Commerce | International Business | Management Information Systems | Operations and Supply Chain Management | Strategic Management Policy | Technology and Innovation
Sözer, Edin Güçlü; Civelek, Mustafa Emre; and Çemberci, Murat, "Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective" (2018). Zea E-Books. 62.
Business and Corporate Communications Commons, E-Commerce Commons, International Business Commons, Management Information Systems Commons, Operations and Supply Chain Management Commons, Strategic Management Policy Commons, Technology and Innovation Commons