Agricultural Economics, Department of
Cornhusker Economics
Date of this Version
12-4-2024
Document Type
Newsletter Issue
Citation
Cornhusker Economics, December 4, 2024
Agrcultural Economics, University of Nebraska-Lincoln
Abstract
Place branding can distinguish one community from another. In a landscape of locations that provide the same amenities, environments, and opportunities, branding can help a community “stand out.” However, what is usually missing is a place brand developed in association with the community’s history, values, social connections, and organization associations that have evolved.
