Agricultural Economics Department

 

Date of this Version

5-7-2008

Comments

Published in Cornhusker Economics, 5-7-08. Produced by the Cooperative Extension, Institute of Agriculture and Natural Resources, Department of Agricultural Economics, University of Nebraska – Lincoln. http://www.agecon.unl.edu/Cornhuskereconomics.html

Abstract

The National Agri-Marketing Association (NAMA) is comprised of over 25 chapters in six regions nationwide and has more than 3,500 professional and student members. NAMA professionals have backgrounds in advertising, marketing, media and other areas of agribusiness. This year, eleven members of the University of Nebraska–Lincoln (UNL) student chapter of NAMA attended the NAMA Annual Conference held April 15-18 in Kansas City, MO. The Conference proved to be an exciting experience, where the Nebraska team competed in the student marketing competition and vied for national awards and scholarships.

Over 30 student chapters participated in the marketing competition at the annual conference and trade show, and over 350 student members attended the conference. For many members, the marketing competition is the highlight of the year and a culmination of eight months of preparation. Beginning in September of 2007, UNL’s marketing team selected a product, conducted market research, designed a marketing plan and developed a presentation to take to national competition.