Agricultural Economics Department

 

Cornhusker Economics

Date of this Version

7-2011

Document Type

Article

Citation

Cornhusker Economics (July 2011)

Comments

Published by University of Nebraska–Lincoln Extension, Institute of Agriculture & Natural Resources, Department of Agricultural Economics. Copyright © [2011] Board of Regents, University of Nebraska. http://agecon.unl.edu/cornhuskereconomics

Abstract

There used to be a time when all a business wanted were satisfied customers. Having satisfied customers was seen as the pinnacle of success. But today it appears that is not the case.

With everyone wanting to take their business to “the next level,” it is no surprise that businesses, especially in the service and sales area, are looking for new ways to take their satisfied customers and transform them into passionate advocates.

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