Date of this Version
Cornhusker Economics (April 2012)
Images are undeniably powerful communication tools. When part of a rural community web page, images can help to quickly convey the desired message and showcase the community’s “brand,” the specific amenities the community has to offer to new residents. Using images to depict this brand can be much more effective than trying to describe it using facts or words. For example, instead of listing crime statistics to portray your community as safe, using a picture of unattended and unlocked bicycles in front of the community swimming pool can more effectively convey that message.