Department of Management
Date of this Version
1982
Citation
Academy of Management Review 1982, Vol. 7, No. 3, pp. 380-391.
Abstract
The underlying assumptions of the dominant nomothetic (group-centered, standardized, and controlled environmental contexts, and quantitative methodologies) and idiographic (individual-centered, naturalistic environmental contexts, and qualitative methodologies) research perspectives are examined. An interactive theoretic (i.e., real people interacting in real organizations) for organizational behavior is suggested-a theoretic assumption that lends itself to an idiographic approach. Intensive single- case experimental designs and direct observational measures are proposed as a potentially powerful methodology for idiographic research of organizational behavior.
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Strategic Management Policy Commons
Comments
Published by Academy of Management. Used by permission.