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Marketing sounds easy, right? All that you have to do is sell when the market is high and buy when it's low. The problem is that only God could accomplish this! Even if we had the time to do the research required to make these predictions they're still, at best, only educated guesses. How does a cow/calf producer market in an innovative manner when he only has the option to go to a sale barn, an order buyer, or a feedlot with his years' work, just to get the same average price?