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The University of Nebraska-Lincoln National Agri- Marketing Association (NAMA) chapter finished in second place at this year’s national marketing competition. The chapter also won the John Deere Signature Award. The John Deere award is given to student chapters based on business knowledge, academic excellence, leadership development and community citizenship. Chapter members Marydith Donnelly and Brent Miller earned scholarships and Allison Brockman made finals in the sales competition.
NAMA marketing team members presented their marketing plan for EnTotal, a dog food made from black soldier fly larvae. The students developed the product concept, which is modeled on insect-based dog foods available in Canada and Europe.
The marketing team spent the last academic year researching and developing the EnTotal marketing plan. They interviewed dog food manufacturers to gain a better understanding of the industry. Endless hours were spent researching consumer attitudes toward insects, dog food purchasing habits, and market trends. The students used this research to develop two customer profiles who would be most likely to purchase EnTotal. A detailed action plan to reach these customers was a key component of the marketing plan. They also developed a business proposition and financial statements.