Agricultural Economics Department


Date of this Version



Cornhusker Economics.


Used by permission.


This Cornhusker Economics article builds upon a previous Cornhusker Economics article of September 8, 2021, on the heterogenous willingness to pay (WTP) for genome edited (GenEd) apples in France and the US (Beghin, 2022). Using graphical illustration, this new article summarizes in layman's terms two related economic analyses by Marette et al. (2022) and (2023). These analyses investigate Research and Development (R&D) investment in food innovations based on New Plant Engineering Techniques (NPETs), such as GenEd and traditional hybridization methods, and then in the context of international trade. With trade, innovators compete globally with their food novelties in each other’s markets and in the rest of the world. Regulators in different countries may regulate these innovations and their use differently, affecting the scale of production and size of markets, hence the expected profitability of these innovations.