Agricultural Economics Department


Date of this Version

May 2007

Document Type



Published in Cornhusker Economics, 05/30/2007. Produced by the Cooperative Extension, Institute of Agriculture and Natural Resources, Department of Agricultural Economics, University of Nebraska–Lincoln.


Consumers nationally, and even globally, continue to embrace e-commerce technology. Since 2001, ecommerce retail sales climbed from $8.3 billion to $31.5 billion in the first quarter of 2007, which is an annual growth rate of more than 27 percent. Although this figure accounts for only 3.1 percent of all 2007 first quarter retail sales, the e-commerce rate is on a continuous rise (U.S. Census Bureau News, May 16, 2007). Additionally, projections see an annual growth rate of at least 19 percent in the near future.