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Consumers nationally, and even globally, continue to embrace e-commerce technology. Since 2001, ecommerce retail sales climbed from $8.3 billion to $31.5 billion in the first quarter of 2007, which is an annual growth rate of more than 27 percent. Although this figure accounts for only 3.1 percent of all 2007 first quarter retail sales, the e-commerce rate is on a continuous rise (U.S. Census Bureau News, May 16, 2007). Additionally, projections see an annual growth rate of at least 19 percent in the near future.