Date of this Version
Cornhusker Economics (July 2011)
There used to be a time when all a business wanted were satisfied customers. Having satisfied customers was seen as the pinnacle of success. But today it appears that is not the case.
With everyone wanting to take their business to “the next level,” it is no surprise that businesses, especially in the service and sales area, are looking for new ways to take their satisfied customers and transform them into passionate advocates.