Agricultural Economics Department

 

Date of this Version

2014

Citation

Cornhusker Economics (January 15, 2014)

Comments

Published by University of Nebraska–Lincoln Extension, Institute of Agriculture & Natural Resources, Department of Agricultural Economics. Copyright © [2014] Board of Regents, University of Nebraska. http://agecon.unl.edu/cornhuskereconomics

Abstract

Environmental policies representing traditional economic framing are typically designed using predicted behavior of a representative consumer, without consideration of personality differences. The experience of the business community suggests, however, that accounting for individual differences (heterogeneity) cannot only give better understanding, but perhaps help in nudging individuals’ toward more environmentally friendly decisions. In this article we consider one aspect of such differences – gender.

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