Date of this Version
Cornhusker Economics (January 15, 2014)
Environmental policies representing traditional economic framing are typically designed using predicted behavior of a representative consumer, without consideration of personality differences. The experience of the business community suggests, however, that accounting for individual differences (heterogeneity) cannot only give better understanding, but perhaps help in nudging individuals’ toward more environmentally friendly decisions. In this article we consider one aspect of such differences – gender.