Date of this Version
Cornhusker Economics, August 2, 2000, agecon.unl.edu/cornhuskereconomics
Direct farm marketing is once again on the rise. Enterprising producers across the nation are developing a renewed interest in direct sales for numerous reasons - - low farm-gate prices, increased interaction between farming communities and growing suburbs, increased interest in food safety and the environment and a willingness of consumers to purchase food products at a premium price. Direct marketing potentially means preserving small farms, strengthening the social relations between rural and urban citizens and rural economic development.