Date of this Version
Cornhusker Economics, April 12, 2000, agecon.unl.edu/cornhuskereconomics
Why is commodity marketing so hard to learn? Whenever you start you become overwhelmed with information. You hear from one advisory telling you to sell puts, another is telling you to buy calls. You are told to cover your costs of production. They want you to watch the charts for a head and shoulders, which you thought was in the shampoo isle at the grocery store. Learning marketing can be confusing and daunting, causing many producers to just give up. But the hard fact is, that if you are selling grain or livestock some basic knowledge in marketing is a must. So how do you corral all this information and bring some kind of order to chaos?