Consumer Acceptance and Value of Beef from Various Countries of Origin

Authors

Bethany M. Sitz, University of Nebraska-Lincoln
Chris R. Calkins, University of Nebraska-LincolnFollow
Wendy J. Umberger, Colorado State University, Ft. Collins, CO
Dillon M. Feuz, University of Nebraska-Lincoln

Date of this Version

January 2004

Comments

Published in 2004 Nebraska Beef Cattle Report. Copyright © 2003 The Board of Regents of the University of Nebraska.

Abstract

To determine consumer acceptance and value of beef from various countries, 12 taste panels were conducted in each of two cities. Two pairs of beef strip steaks were evaluated - domestic versus Australian grass-fed and domestic versus Canadian. Consumers gave significantly higher scores for flavor, tenderness and overall acceptability to domestic steaks compared to Australian grass-fed steaks and Canadian steaks. A significantly higher value also was placed on the domestic samples compared to Australian grass-fed steaks ($3.68/lb versus $2.48/lb) and Canadian steaks ($3.95/lb versus $3.57/lb). U.S. consumers preferred and were willing to pay significantly more for domestic steaks than Australian and Canadian steaks.