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A Thesis Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Master of Arts, Major: Educational Psychology, Under the Supervision of Professor Douglas F. Kauffman. Lincoln, Nebraska: December, 2011

Copyright (c) 2011 Yue Qiu Yu


The present study was designed to develop and validate the Chinese Women’s Alcohol Expectancy scale; and to examine gender differences in alcohol expectancy. 134 interviewees from Canton, Kaiping and Hong Kong participated in study 1. 1,550 students from thirteen universities in three provinces, Beijing, Yunnan and Wuhan, China, completed the women’s alcohol expectancy questionnaire in study 2. The findings in study 1 revealed six prominent categories that inform women’s alcohol expectancy. Findings in study 2 provided 7-subscales (α > 0.7) for the instrument’s reliability and validity. Additionally, there were significant differences in alcohol expectancy by genders. Implications related to expectancy theory and gender is discussed.

Adviser: Douglas F. Kauffman

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