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This study aimed to develop a cultural orientation instrument among Chinese university students and to investigate the relationship between cultural orientation and their drinking behaviors. Four research questions were raised regarding these two objectives. A sample of 1421 students from universities in Beijing, Kunming and Wuhan participated in this study. The final instrument included 67 items consisting of 10 factors that loaded on two second-order factors: Chinese and Western culture. Thus, four categories of cultural orientation (Traditional, Western, Bicultural and Marginal) emerged, confirming the applicability of Berry’s acculturation theory in cultural orientation. The result also indicated that traditional oriented group had significantly less regular drinkers compared to other three categories.
Advisor: Douglas F. Kauffman