Date of this Version
Feng, Y. (2015). Traditional alcohol use among rural Yi minority in China: an application of theory of planned behavior (Master Thesis, University of Nebraska-Lincoln).
It is estimated that 25% of the alcohol consumed in China as traditional alcohol. This study explored the drinking patterns and the motives to use traditional alcohol among a sample of the Yi minority in southern China. The Theory of Planned Behavior was used to explore motives.
Based on initial fieldwork among the Yi a questionnaire was developed to provide data to describe traditional alcohol use and to assess the constructs of attitude, subjective norms and perceived behavioral control as expressed the Theory of Planned Behavior. The questionnaire was refined and the results served as an adequate measurement to explore drinking motives using the constructs of the Theory of Planned Behavior.
Like most Chinese considerably more males than females drank alcohol although the gender difference in the use of traditional alcohol was much smaller. Older people were more likely to drink traditional alcohol than younger people. Traditional alcohol drinkers preferred high ABV alcohol. Among the three constructs of the Theory of Planned Behavior only perceived behavioral control significantly predicted intentions to use traditional alcohol. Suggested explanations for these results are discussed.
Adviser: Ian M. Newman