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Health care concerns and beliefs of young women of Nebraska, specifically related to preconception care, was the primary concern of this research. Data collected from focus group interviews (n=24) conducted across the state, in both urban and rural settings, and with women of different racial groups asked questions concerning their belief system for necessary components to maintain a healthy lifestyle. Questions were designed using the Life Course Theory, which is a holistic approach to health. In these interviews, the women identified four main areas that, when improved, can greatly enhance overall wellness. These areas include: attaining better physical health, improving mental health, building stronger relationships with others, and setting goals for future success. These ideas contributed to a social marketing campaign in the state of Nebraska to promote the idea of wellness to these women. The project, “Building Bridges – For You, For Now, For Life,” targeted women who were at-risk for having complications in future pregnancies due to their current lifestyle behaviors in hopes to have healthier future generations of Nebraskans.