Honors Program
Document Type
Thesis
Date of this Version
Spring 2021
Citation
Matt, C. 2021. TwitchTV Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
TwitchTV is a livestreaming platform that exists within the livestream community industry. It connects content creators known as streamers with viewers that can engage with the streamer and community via chat. This report seeks to provide an analysis of TwitchTV’s current position within this industry and provide recommendations for further developing its platform. It also seeks to analyze trends in the industry and environment that may affect TwitchTV in the short and long term. Specific tools utilized to analyze these trends and growth opportunities include a Porter’s Five Forces analysis, PESTEL analysis, and SWOT analysis.
Included in
Business Administration, Management, and Operations Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Carter Matt 2021.