Honors Program, UNL
Honors Program: Senior Projects (Public)
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Date of this Version
4-16-2021
Document Type
Thesis
Citation
Marik, N. 2021. Cohen and Milstein Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be provided for Cohen and Milstein.
Included in
Business Analytics Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Noah Marik 2021.