Honors Program

 

Date of this Version

4-16-2021

Document Type

Thesis

Citation

Marik, N. 2021. Cohen and Milstein Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Noah Marik 2021.

Abstract

Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be provided for Cohen and Milstein.

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