Honors Program


Document Type


Date of this Version

Spring 2021


Matt, C. 2021. TwitchTV Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Carter Matt 2021.


TwitchTV is a livestreaming platform that exists within the livestream community industry. It connects content creators known as streamers with viewers that can engage with the streamer and community via chat. This report seeks to provide an analysis of TwitchTV’s current position within this industry and provide recommendations for further developing its platform. It also seeks to analyze trends in the industry and environment that may affect TwitchTV in the short and long term. Specific tools utilized to analyze these trends and growth opportunities include a Porter’s Five Forces analysis, PESTEL analysis, and SWOT analysis.