Honors Program
Document Type
Thesis
Date of this Version
5-2023
Citation
Pallesen, M. 2023. John Deere Construction Equipment - Strategic Audit. Undergraduate Honors Thesis. University of Nebraska - Lincoln.
Abstract
John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.
Included in
Business Intelligence Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons, Strategic Management Policy Commons
Comments
Copyright Michael Pallesen 2023