Academic Library Websites as Marketing Tools

Authors

Fatemeh Nooshinfard, Islamic Azad UniversityFollow
Soraya Ziaei, Islamic Azad UniversityFollow

Date of this Version

5-2011

Comments

Published in Library Philosophy and Practice (2011) 5 p.

Abstract

This paper discusses the fundamentals of library marketing. Definitions, importance, role, and factors that influence marketing are presented. The marketing function of academic library websites is highlighted.