Marketing of Library Products and Services: A theoretical analysis

Authors

Shashikumar Hatti, Professional Assistant, National Institute of Technology Karnataka (NITK), Surathkal, Mangaluru. Karnataka, India -575025Follow
Satishkumar Naikar, Assistant Librarian, Vijay Patil School of Management, D Y Patil Deem to be University, Navi Mumbai. Maharashtra, India - 400706Follow
Sayed Ahemd Inamdar, Information Specialist, Novartis Knowledge Centre, Novartis Healthcare Private Limited, Hyderabad. Telangana, India - 500081Follow

Abstract

The creation of libraries and information centres reflects the realization that marketing of information products and services is a crucial component of administration, particularly for readers' expected levels of satisfaction. Taking this into consideration, the study outlines all the procedures and tactics that may be used when selling information products and services. Additionally, it looks into the intent, viability, and actual application of Web 2.0 in the marketing and promotion of library resources and services. The idea of marketing does not come to mind when we think of library operations. But because of the literature's explosive expansion and the widespread use of information technology, marketing has become a crucial instrument for promoting library services and goods. An institution set up to provide services is a library.