Department of Management


Date of this Version



Published in Journal of Marketing Theory and Practice, vol. 24, no. 3 (Summer 2016), pp. 306–327. doi: 10.1080/10696679.2016.1170525


Copyright © 2016 Taylor & Francis Group, LLC. Used by permission.


As positive psychology moves into the workplace, researchers have been able to demonstrate the desirable impact of positive organizational behavior. Specifically, psychological capital (PsyCap) improves employee attitudes, behaviors, and performance. Advancing PsyCap in sales research is important given the need for a comprehensive positive approach to drive sales performance, offset the high cost of salesperson turnover, improve cross-functional sales interfaces, and enrich customer relationships. The authors provide an integrative review of PsyCap, discuss its application in sales, and advance an agenda for future research. Research prescriptions are organized according to individual-level, intra-organizational, and extra-organizational outcomes pertinent to the sales field.